Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
How do you make a name for your brand in an industry teeming with barriers, amidst well-established competitors? Just ask the team at Visible and their fearless marketing leader Minjae Ormes. As the first all-digital wireless carrier in the U.S., this offshoot brand from Verizon is challenging traditional teleco conventions, tapping into modern-day, direct-to-consumer strategies while leveraging the power of an established network. From building a lifesize “music box” to represent its transparency to being shortlisted at Cannes for its anti-store
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in