Universal Standard Founders on Access for All and New Community-Focused Retail Spaces

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Polina Veksler and Alexandra Waldman had no experience in retail or manufacturing before starting a clothing company from scratch, which proved to be one of their greatest assets in challenging the status quo of current fashion. Together, Waldman and Veksler created Universal Standard (US) – a clothing company built on inclusivity, providing options to an often neglected group of consumers. Here, the brand’s founders share how they’re leading this fashion movement and their latest venture into free-access, community-centric retail spaces.

Adweek: Why did you start Universal Standard?

Polina Veksler: One night, Alex told me she wouldn’t come to an event we were invited to because she didn’t have anything to wear.

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