Personal Capital CMO on Finding the Fintech Company's 'True' Brand

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Fintech company Personal Capital may sound like an industry newcomer, but after 10 years and $11 billion in managed assets, the company has claimed a pretty decent slice of the pie. At the marketing helm is Porter Gale, a strategic force with more than 25 years of growth-driven marketing and advertising experience–most notably leading the team that turned Virgin America from an airline to a true brand. Nearly one year into her role as CMO at Personal Capital, Gale took us into the company’s recent rebranding and how it’s leaning into data-centricity to challenge industry norms.

Why did you choose to take on the CMO role at Personal Capital?

In late 2018, a recruiter called and mentioned Personal Capital was looking for a CMO to rebrand the company.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in