My/Mo Mochi Ice Cream CMO Talks Innovations, Influencers and 'Instagrammable' Moments

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From Mike’s Hard Lemonade to popchips to Gardein to KeVita, Russell Barnett has always had a penchant for turning novelty snacks into household brands. A CPG veteran and L.A. Brand Stars winner, Russell joined My/Mo Mochi Ice Cream in 2017 looking forward to the challenge of introducing a new food option to consumers and bringing mochi ice cream to the masses. Today, My/Mo Mochi defines mochi ice cream in the U.S. with over 85% ownership of the category and available across 20,000 retailers.

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