How Lively’s Founder Fostered a Community of 65,000 Brand Ambassadors in Just Three Years

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From a career in merchandising for Victoria’s Secret to starting a new kind of lingerie brand, Founder and CEO Michelle Cordeiro Grant credits Lively’s success to one main thing… a strong community. And that community, now 65,000 and growing, has helped take this online shop selling $35 bras to a lifestyle brand backed by more than $15 million in capital funding.

Tell us about your background and why you chose to start Lively.

I was lucky enough to find a role in fashion at Federated Merchandising Group, where I was able to create brands and products for one of the biggest retailers in the world.

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