How Magic Spoon Founders Have Fun With Their Brand—Beyond Breakfast

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Entrepreneurs Gabi Lewis and Greg Sewitz are all about revamping age-old, everyday foods with a modern, healthier twist. The duo, who met in college, first paired up on a company that used powdered crickets to make high-protein bars before diving into their latest endeavor: Magic Spoon Cereal. Here, Gabi and Greg share their biggest challenges, how they’re having fun with consumers and the latest in product development.

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