From AOL Executive to Beverage Industry Disruptor: Kara Goldin on Her Baby, Hint

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Water is an essential element to life, but sodas and sweeteners tend to be crowd pleasers. How do you innovate, disrupt and grow in a seemingly-gated category? Just ask creator and founder of hint, Kara Goldin. A product birthed out of a personal quest has become the number one independently owned non-alcoholic beverage company, reporting $100 million in sales in 2018. Below, Kara invites us to understand the tenacity, consumer awareness and purpose it takes to challenge the long-established beverage industry.

Tell us about your background and why you chose to start hint?

“I delivered the first 10 cases of hint to Whole Foods on the way to deliver my fourth child.”

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