Challenger Brands Masterclass: Winning CX Strategies

Leaders from Braze, Personal Capital, and Outdoorsy share their human-first approaches to customer experience

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

At Challenger Brands 2021, these leaders shared their tech-powered and human-first approaches to customer experience that are helping to win consumers over today and in the future.

Braze CMO Sara Spivey dives into Braze’s 2021 Global Customer Engagement Review and talks about how brands are tackling customer engagement this year, Outdoorsy Co-Founder and CMO Jen Young shares how the brand is using a community-first approach towards customer engagement, and Personal Capital CMO Porter Gale discusses how a brand transformation with a cross-functional approach can be a catalyst to drive brand health across the funnel.

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