Challenger Brands Masterclass: Building A Modern Marketing Team

Chobani and Chime marketing leaders share how they structured their marketing organizations to thrive in 2021 and beyond

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

To best cultivate talent, tap into skills and foster agility, hear how these brand leaders have structured their marketing organizations to thrive in 2021 and beyond. Leland Maschmeyer, CBO of Chobani, shares different structural models across high-performing and mid to low-performing organizations and identifies the biggest roles that have the highest impact on the organization.

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