CBO of WWE Stephanie McMahon on Staying Slightly Ahead of the Curve

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As her father once told her, “You want to be slightly ahead of the curve. Not so far ahead that people don’t understand what you’re doing and you certainly don’t want to be behind. You always want to be slightly ahead of the curve.”

Stephanie McMahon, the first Chief Brand Officer of the WWE, is fourth-generation in the tremendous organization that is led by her father, Vince McMahon, CEO and Chairman. And that specific guidance from him has resonated with her and has steered the expansions that she’s brought forward, evolving WWE from a live sport to a multi-media entertainment conglomerate that is heavily invested in supporting their diverse community.

Stephanie grew up in the family business and has really stretched the model for sports entertainment in so many unique ways.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in