Carter's Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

EVP of Global Marketing discusses the latest campaign featuring Mariah Carey’s daughter, Monroe

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Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children.

“I looked at Carter’s and said this sandbox of parenthood and helping people raise the next generation is a bit more of a powerful calling to me career-wise,” Jeff said.

Jeff shared the latest Carter’s campaign that highlights younger versions of American icons such as Muhammad Ali, Outkast, and Mariah Carey performed by her own daughter.


Plus, Jeff reveals that it is crucial to have an amazing group of leaders to support each other. Ranging from Nick Tran, head of marketing for TikTok, to Aron North, CMO of Mint Mobile, Tressie Lieberman of Chipotle and many more.

Tune in to this CMO Moves episode as Jeff Jenkins talks about mentorship, brand history, and advice for recent graduates.

This episode is also available on Spotify, iHeartRadio, and Apple Podcasts.