Citi Global Chief Brand Officer Carla Hassan on Putting Yourself in Someone Else’s Shoes

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start. As both a purpose- and performance-driven marketer, Carla is in her ideal role that will allow her to shape and impact the Citi brand on the outside and the inside. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.