C-Suite Leaders from Hulu, Snap and Harry's Join Season 2 of The Business of Marketing

Presented by SAP.iO, the new season will continue the conversation on how to drive business transformation through marketing

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Earlier this year, Adweek and SAP.iO debuted The Business of Marketing podcast, a new series where listeners learned from company leaders and innovators on how CMOs work collaboratively with their C-suite partners to drive business transformation.

Over the course of the first season, we sat down with 17 executives from across the marketing landscape and covered topics such as responding to a global pandemic and using data to scale your business featuring leaders from brands like Walmart, Unilever, Mastercard, Square, Rolling Stone and NBCUniversal.

Today, we are excited to announce the release date for Season 2 of The Business of Marketing and the initial lineup of guests.

Season 2 will kick off July 29 with guest Alexa Gorman, svp and global head of foundries and intrapreneurship at SAP.iO, sitting down with Adweek’s chief innovation officer and host of The Business of Marketing, Toby Daniels, for a conversation about how to drive business transformation through startup acceleration.

Additional episodes will feature Hulu president Kelly Campbell discussing taking on her new role during the pandemic and navigating the competitive streaming world; social platform Snap’s chief business officer; men’s hygiene brand Harry’s general manager; AccuWeather’s president; and Bacardi Rum’s global svp.

Season 2 of The Business of Marketing also features conversations with SAP.iO’s startups like The Mom Project, Mentor Spaces, Linc, and Breinify where they will continue the conversation of business transformation through the lens of startup incubation and acceleration.

New episodes will be released every two weeks on all major podcast platforms including Apple Podcasts, Spotify, Google Podcasts and Anchor. Learn more about The Business of Marketing here and be sure to subscribe to get the latest episodes on the day of release.