Building a Movement Fueled by the Social Currency of Content

CMO Sadira Furlow explains how empathy and internal alignment drove brand credibility

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

As part of the CMO Reboot Playbook: Activating Brand Purpose, Happy Money’s CMO, Sadira E. Furlow shares how empathy-driven content and being internally aligned throughout helped Happy Money position itself as a brand leader in its industry.

Check out more plays from top CMOs and brand leaders here.

This transcript has been edited by Adweek and may not reflect the video-recording exactly.


How can conscious content disrupt the money taboo to help create momentum for the Happy Money movement? I was very intentional about using the word conscious because when you are at a company where the mission is at the heart of everything that you do, how we show up, what we say, who we say it with, and where we say it is so incredibly important.



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