Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Investing in brand versus performance is a constant tug of war, but oftentimes the ROI of brand-building is hard to defend. In this masterclass, learn how to approach brand and performance together—at the “intersection of building buzz and building business.” You’ll also learn how attribution tracking can be better linked to business outcomes and how to leverage channels for holistic storytelling.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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