Brandweek Sports Summit Masterclass: Lessons in Sports Rebranding

Whether it’s simply a brand refresh or rolling out an entirely new identity, it’s no easy feat to usher in change for die-hard, loyal fans. Hear the inside story and biggest lessons learned in some of the sports industry’s latest rebrands.

@luzz_co Luz Corona is the community content manager at Adweek, curating trends, tips and advice from top brand leaders to help marketers grow.