Premium Events

Brandweek Sports Summit Masterclass: Lessons in Sports Rebranding

By Luz Corona

December 30, 2020

Whether it’s simply a brand refresh or rolling out an entirely new identity, it’s no easy feat to usher in change for die-hard, loyal fans. Hear the inside story and biggest lessons learned in some of the sports industry’s latest rebrands.

Luz Corona

Luz Corona is the community content manager at Adweek's Inside the Brand.

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