Brandweek Masterclass: Leaning Into Purpose to Establish Your Brand’s Role in Society

Great brands start from within while advocating for what serves them best. With an increased consumer expectation for brands to play a more active role in societal issues, you’ll learn how to stay authentic and true to your brand’s “why”. Distinguish between brand purpose and cause marketing and the roles they play with these three leaders.

@luzz_co luz.corona@adweek.com Luz Corona is the community content manager at Adweek's Inside the Brand.
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