Brandweek Masterclass: Keeping it Real on TikTok

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What does it mean for brands to be “real” when engaging with their audience? Tap into your most authentic self while unpacking how realness has emerged as the new cultural currency and hear from the brands winning in this space.

Lesson 1: Don’t Make Ads…
Taught by Sofia Hernandez, Head of US Business Marketing, TikTok

Lesson 2:
Create Relatable Work That Breaks Through While Building Brand
Taught by Tressie


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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