Brandweek Masterclass: Adopting the Challenger Brand Mindset

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In an ever-shifting brand landscape, innovation, agility and thinking outside-the-box can make or break a brand’s success. But it takes more than just bold work to be a challenger. Whether you’re part of a start-up or legacy brand, learn how to harness the mindset, culture and actions of a true challenger brand to drive meaningful disruption.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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