Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
It is with great pleasure and excitement that we announce our new Gen ZEOs Council today (Press Release)! What is a Gen ZEO? It’s a member of the Generation Z population who is changing the marketing landscape through innovative methods, technology and new companies designed to fix what they think simply isn’t working today for their generation.
This all started last year when I was chatting with Heidi Browning Pearson, CMO of the NHL. We were talking about how the NHL was working with and listening to more members of Generation Z to truly understand what they thought and how they felt about the NHL.