Bombas CMO on Using Learning as a Love Language

How the CMO is leveraging her north star as a driver for big career decisions

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When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where she needed to be. “It’s turned out to be a decision that I had been really happy with, but at the time, I left my job, I left my business school program, and I sat on the couch in my apartment and was like, ‘Well, I’ve definitely burned all of the boats.”

With a heavy background in finance, Huyett continued to work for Goldman Sachs and left with the intention of building something bigger. Not long after her departure from Goldman, she landed a more part-time consulting role at Bombas that eventually turned into full-time.

CMO Moves host Heide Palermo sits down with Huyett to discuss what’s next for the brand including their new launch of the second most requested clothing item in homeless shelters as well as the marketing breakfast she’s been running for several years.