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What’s a refreshing marketing cocktail consist of? “Equal parts brand truth and consumer truth,” shared Billy Paretti, CMO of Belvedere Vodka at Moët Hennessy. Shaken, not stirred.
I sat down with Billy on the latest episode of CMO Moves to discuss how the premium vodka brand is “Made With Nature” and how this brand truth was the inspiration behind Belvedere’s new multilayered campaign platform that consists of striking cinematography, impactful CSR pledges, and an innovative new product reinforcing the brand’s new commitment.
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