IKEA Chief Digital Officer Barbara Martin Coppola on Invisible Dynamics

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub. We cover a lot of ground in this session, to include the differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data science, how to foster a culture of innovation, time management, mentors, invisible dynamics, body language, how to teach marketing strategy, how to market a fork in China and how to find a good partner in life!

There is no reasonable way to properly summarize this jackpot of topics in just a few short paragraphs, so you’re just going to have to tune in to hear this fun conversation for yourself!

I must, however, share that Barbara is one of the most gracious, generous, caring and thoughtful leaders I have the pleasure to know. 

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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