Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub. We cover a lot of ground in this session, to include the differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data science, how to foster a culture of innovation, time management, mentors, invisible dynamics, body language, how to teach marketing strategy, how to market a fork in China and how to find a good partner in life!
