AT&T CBO Fiona Carter on The Business of Marketing and Societal Impact

Fiona Carter has “the best job in the world,” as Chief Brand Officer of AT&T, a 142-year-old company which is “at the heart of everybody’s lives” focused on connecting people from the very beginning. But as the world evolved, so did AT&T, acquiring DIRECTV and WarnerMedia, and moving into content connectivity and convergence.  Fiona’s role as CBO is quite unique in that she oversees PR, Employee Communications, Corporate Communications, Media (one of the largest media budgets in the world), Sponsorships and advises her CMO partners.