Atlanta Hawks CMO Melissa Proctor on Partnering with Nike in Honor of Dr. King

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I first met Melissa Proctor, CMO of the Atlanta Hawks, when she taught a Masterclass at Brandweek Sports Marketing Summit alongside Adam Grossman, CMO of the Boston Red Sox and Julian Duncan, CMO of the Jacksonville Jaguars. I was blown away from the first minute, I knew I had to have her as a guest on CMO Moves.

An inspirational leader who went from Ball Girl to CMO, per the title of her recent book, she has had such an interesting journey driven by her determination and perseverance.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in