How CMO Antonio Lucio is Reinventing Leadership

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Before I sat down with Antonio Lucio, Chief Marketing and Communications Officer of HP (now CMO of Facebook), I had the pleasure of touring HP’s Welcome Center, which really brought to life the wonderful history of HP with the exciting promise of tomorrow. As Antonio is on a mission to build a brand than can stand the test of time, we began by defining his role as CMO, what it is today, how it’s evolved and what it needs to become in the future.

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