Anna Lundstrom Is Turning the Everyday Cup of Coffee into a Luxury Experience

Nespresso’s chief brand officer talks brand values, learnings in the luxury brand space and why it's important to foster a culture of care on her team

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Anna Lundstrom’s passion for creativity and crafting experiences of the highest standard has been a red thread throughout her career.

Her first taste of Nespresso came almost 15 years ago, working with global communications firm Weber Shandwick in her hometown of Geneva, Switzerland, and she was later invited to join the in-house PR team for the luxury coffee company. Anna then went on to learn the ropes at a number of different luxury and fashion brands, such as Chanel and Louis Vuitton.



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