How The Infatuation Built a Community of Three Million Monthly Superfans Organically

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It’s Friday night and you’re looking for a restaurant that’s not a chain, serves good appetizers and has a solid bar scene. You can Google it, scroll through Yelp, or text the team at The Infatuation to a get real-time, personalized recommendation of where you should go. And believe it or not, it’s powered by actual staffers at The Infatuation, not bots.

Andrew Steinthal, former Warner Bros. Records VP, joined forces with his then colleague to create The Infatuation – a website to help people find the right place for the right occasion, providing recommendations based on authentic, personal experiences.



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