How KFC CMO Andrea Zahumensky Steps out of Her Comfort Zone and Pushes Brand Boundaries

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CMO for KFC U.S. Andrea Zahumensky is a “small town girl, raised on small town values” who learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, that notion has remained a constant truth in her life and helped her earn her role as CMO of an iconic $4B brand.

“…to really break through to something great, you have to put yourself out there and out of your comfort zone.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in