Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
With hard work and a tireless work ethic, Ken Gibbs worked his way up to be Head of Series, Social at Prime Video. Today, he’s also part of Adweek’s Social Media Council and shares why he thinks augmented reality (AR) could provide a new potential for marketers to create experiences that encourage fans to socialize in real life.