Amazon’s Ukonwa Ojo on Culture, Creators and the Childlike Magic of Marketing

The CMO of Prime Video and Amazon Studios dishes on her journey to the C-suite and what marketers should always take pride in

While it wasn’t an easy decision for Ukonwa Ojo to make the move from CMO of MAC Cosmetics to CMO of Amazon Prime Video and Amazon Studios, it was a decision that quickly proved to be the right one for this culture-focused leader. And the draw of this new role for Ukonwa was two-fold: not only did she fall in love with the company culture and vision set by Amazon SVP Mike Hopkins, but also the opportunity to be at the intersection of culture and entertainment like never before.