Angelic Vendette, the head of marketing of fitness brand Alo Yoga, sees the job of a CMO as far more than most job descriptions call for. “You will be involved in strategy, operations, the tech front, innovation. It really isn’t just about creating campaigns.”
Vendette, who has been with Alo since March 2021, joined us at Brandweek Miami in September where she sat down with Adweek’s Emmy Liederman for this episode of the CMO Moves podcast.
“We’re an experiential brand so it’s all about living and breathing,” says Vendette of the apparel maker, whose brand name stands for Air, Land, Ocean.