Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As part of the CMO Reboot Playbook: Elevated Role of Marketing, Oracle’s SVP Brand & Digital Lisa Joy Rosner shares how her team took the approach of putting in “stop gaps” for an interim solution while they gathered data and insights to continue adjusting their strategies in real-time.
Check out more plays from top CMOs and brand leaders here.
THE CHALLENGE
I joined Oracle at the beginning of the new fiscal year. The company is going through a huge transformation from a product-focused organization whose legacy was on-premises technology to a customer-focused cloud technology provider.
Of course, along with the overall company transformation, there was also work to be done in marketing. To
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in