A Real Approach to Measuring Multistage Marketing

The Estée Lauder Companies' Doug Jensen on how the company is accurately measuring marketing across the consumer decision journey 

As part of the CMO Reboot Playbook: Reallocation of Spend, Doug Jensen (svp go-to-market analytics and activation and Learning Center of Excellence at The Estée Lauder Companies) discusses how they transformed their measurement approach to accurately measure marketing across the consumer decision journey. 

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