Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As part of the CMO Reboot Playbook: Reallocation of Spend, Doug Jensen (svp go-to-market analytics and activation and Learning Center of Excellence at The Estée Lauder Companies) discusses how they transformed their measurement approach to accurately measure marketing across the consumer decision journey.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the audio-recording exactly.
THE CHALLENGE
Our goal was to transform our measurement approach to accurately measure marketing across the consumer decision journey.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in