A Marketer’s Role in Leading the Growth Ambition with CBO of General Mills

Brad Hiranaga shares a strategic growth framework for future-proofing your brand 

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As part of the CMO Reboot Playbook: Elevated Role of Marketing, General Mills’ North America Chief Brand Officer Brad Hiranaga shares how he, alongside the CFO, created new growth paths as part of their brand’s DNA by solving consumer problems today and anticipating their problems for tomorrow. 

Check out more plays from top CMOs and brand leaders here.  

THE CHALLENGE 

We’re a 150-year-old company and one of the biggest food companies in the world with more than 100 brands in 99% of American homes.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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