9 CMOs on Elevating Brand Purpose to a Business Imperative

Brand purpose is not a new concept by any means, but it has certainly become an elevated one in recent months. As chief marketers attempt to thoughtfully, yet boldly steward their brands through times of uncertainly and societal unrest, leaning into their foundation—their core—as a company has never been more important. 

@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.