8 Ways Female Marketers Have Been Typecast in the Workplace

From the ‘token hire’ to ‘the administrative assistant,’ these trailblazers share the roles they’ve been associated with in the industry

Equality in the workplace has made a few strides in recent years—we are seeing more females in the c-suite, awareness around the significant wage gap specifically for women of color and the #MeToo movement sparked a whole new light on combating sexual harassment in the workplace.

But there is still a lot of work to do, particularly around the harmful unconscious bias women are still subjected to from colleagues, peers and even fellow c-suite leaders.

We asked these powerful trailblazers in the industry—can you recall a situation where you’ve dealt with typecasting in the workplace? Here they share their stories on roles and categories they’ve been wrongly placed in and inspirational advice for the next generation on how to combat bias in the workplace.

The Administrative Assistant

“A few years into my career, I walked into a Board of Directors meeting for a client with three other men on my team.



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