8 Tips for Success From Top DTC Brand Founders and CMOs

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We spoke with 12 Founders, CEOs and CMOs of leading DTC and challenger brands to understand what it takes to successfully break through the noise, challenge industry norms for good, and build a thriving community from scratch. Here’s their advice.

1. Follow Your Gut.

“Trust your instincts, because when you’re doing something you love, you can’t imagine doing anything else.” – Ariel Kaye, Parachute CEO and Founder

“For a long time, I listened to other people and didn’t trust my gut around marketing decisions I thought were authentic to my identity.”

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