5 Skills To Help Make You a More Empathetic Marketer

Goods & Services CMO John King talks with past Adweek Executive Mentors and Mentees on inherent skillsets required to thrive as a modern marketers.

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This week, we saw the launch of the third round of Adweek’s Executive Mentorship Program that connects senior-level marketers with some of the world’s top CMOs, CBOs, CEOs and more to help evolve the face of the C-Suite. As 172 brand new mentees embark on this exciting chapter and work with mentors from brands like Activision, DoorDash, GE, Google, Lululemon, Nike, PepsiCo, and more, we want to know–how are past mentees continuing their success after their participation in the program?

Former mentee John King, CMO of Goods & Services, sat down with his own Executive Mentor, Matt McGowan, General Manager at Snap Inc, along with IEX CMO Kate Gunning and her mentee, Anna Boteva, Brand Director, Wieden + Kennedy, to discuss what they learned from their mentors and their take on today’s transferrable skills that are absolutely critical in today’s industry.

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