It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
When we did a quick poll with our CMO community last year, 84% believed that the role of the CMO and the role of marketing elevated through last year in so many ways. This was one of many inspirations for launching The Business of Marketing Podcast in partnership with SAP, as we wanted to unpack how CMOs work collaboratively with their C-suite partners to drive business transformation.
Throughout the first half of season one, we asked leaders from Walmart, Unilever, Mastercard, and the Milwaukee Bucks for their advice to today’s CMOs on how to truly make an impact. Read