4 Tips for CMOs From C-Suite Leaders on How to Truly Make an Impact Today

Executives from Walmart, Mastercard, Unilever, and the Milwaukee Bucks share their advice on The Business of Marketing podcast 

When we did a quick poll with our CMO community last year, 84% believed that the role of the CMO and the role of marketing elevated through last year in so many ways. This was one of many inspirations for launching The Business of Marketing Podcast in partnership with SAP, as we wanted to unpack how CMOs work collaboratively with their C-suite partners to drive business transformation.