At just 15 years old, Nik was already handling social strategy for celebrities like Pitbull and Priyanka Chopra. Now at age 22, he’s already built up a long list of accomplishments. As the former Director of DTC at hint, Nik helped grow the brand’s direct-to-consumer business which, in 2018, accounted for nearly 40% of their $100 million in sales. He’s also previously built audiences for Complex Media, Bustle Media Group and Refinery 29 – and most recently served as Head of D2C for VaynerMedia. On this episode, Nik shares what he learned from those experiences, what he’s up to now and how DTC is more than just a business model, it’s a way of truly owning the customer experience. Listen in to hear which brands are killing it in direct-to-consumer marketing and truly resonating with Gen Z.