22-year-old DTC Marketing Maven Nik Sharma Urges Brands to Keep it Simple

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At just 15 years old, Nik was already handling social strategy for celebrities like Pitbull and Priyanka Chopra. Now at age 22, he’s already built up a long list of accomplishments. As the former Director of DTC at hint, Nik helped grow the brand’s direct-to-consumer business which, in 2018, accounted for nearly 40% of their $100 million in sales. He’s also previously built audiences for Complex Media, Bustle Media Group and Refinery 29 – and most recently served as Head of D2C for VaynerMedia.

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