The events of 2020 have fundamentally changed everything for marketers. Pivoting was no longer just an option; it was a necessity. But with rapid change also comes rapid innovation. For 2021 and beyond, marketers now play a much more elevated role in shaping the future of the marketing landscape. But don’t just take our word for it. We asked #MarketingTwitter what they’re most excited about and how they feel it is changing the industry. See what they had to say and be sure to check out what trends our Innovators predicted coming into the new year.