10 Brand Behaviors That Will Win Tomorrow, According to Top CMOs

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We often talk about top leadership skills and traits for marketers today. In fact, when our CMO Community gathered during two recent symposiums to share common challenges and potential solutions, future-proofed skills like adaptability, resiliency, agility and empathy continued to rise to the forefront. They are the same skills that have become increasingly important over the past few months and the ones viewed as mission-critical moving forward. But what about the necessary “behaviors” as brands? How, as brand leaders and stewards, will we have to shift, adapt and grow to stand the test of time? Here are the top themes related to the evolving list of brand must-dos brought to the forefront by a diverse cohort of more than 50 CMOs. 

Brands of Tomorrow Must: 

  1. Be Human First

One of the biggest and most refreshing outcomes leaders are noting from the pandemic, and current climate of social unrest, is the outpouring of heart and empathy coming from consumers, communities and...



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