Here’s the Data Behind IHOb’s Seemingly Stupid Name Change

IHOP has had some tough years, but burgers gave them the boost they were looking for

IHOP's name change might have been more calculated than many realized. Twitter: IHOb

IHOP has a had a rough past few years. Their sales have fallen, their brand awareness has declined and ever-changing diet trends are threatening IHOP’s core offering. They needed to do something to get people back into their restaurants, and their main menu staple wasn’t driving people to their doors.

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@LouJordano Lou Jordano leads the marketing team at Crimson Hexagon.