William Morrow to Launch the Custom House Publishing Program

By Maryann Yin 

William Morrow Logo (GalleyCat)William Morrow, an imprint at HarperCollins, has announced the launch of Custom House. The team seeks to curate a line for nonfiction and literary fiction books.

Editorial director Geoff Shandler will take on the helm of this venture. The first two titles that will be released under this program are James Andrew Miller’s oral history of the Creative Artists Agency and Jonathan Chait’s evaluation of President Barack Obama’s legacy.

Shandler gave this statement in the press release: “We chose the name Custom House for several reasons: In honor of our downtown Manhattan neighborhood, home to the U.S. Custom House from 1790 to 2001; to reflect our commitment to bespoke, customized publishing strategies for each book on our list; and to proclaim our devotion to the best customs and traditions of book publishing, starting with an attentive respect for the expertise of authors and an unflinching optimism about readers.”