Wiley’s bestselling reference series For Dummies is licensing its branding as part of a new business services unit.
Essentially now companies can create their own digital products, from eBooks to white papers, with the For Dummies branding.
The idea is that companies can take advantage of the For Dummies brand to promote their own message. Coca-Cola and Google have already partnered with Wiley on similar initiatives and this new offering opens it up to any company.
In addition to eBooks and white papers, companies can use the branding on digital products including: videos, infographics and mobile apps.