Before today, clicking the “Follow us on Twitter” button on a website would redirect a reader to your Twitter page, a distracting detour away from your actual website.
Today Twitter changed the interface, revealing a new Follow Button that will let readers follow you without leaving your webpage. Authors, publishers and readers should all update the simple code to take advantage of the new feature. Follow this link to update your site.
Here’s more from the site: “For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website.” (Via Mashable)