Barnes Noble has launched a new ad campaign starring Tony Bennett and Lady Gaga (you can watch the video above).
Barnes & Noble chairman Leonard Riggio wrote the slogan, “You Never Know Who You’ll Meet at Barnes & Noble,” and selected the two artists. Roberts + Langer DDB produced the commercial which is running nationally during the holiday season.
“Tony Bennett and Lady Gaga are two of the most iconic artists in the world today and we’re thrilled to bring some of their magic to Barnes & Noble customers,” stated Glenn Kaplan, vice president and creative director at Barnes & Noble.