Can links improve a book? Business book author David Meerman Scott thinks so. The author of Newsjacking: How to Inject Your Ideas Into A Breaking News Story and Generate Tons of Media Coverage told eBookNewser that being able to add links to an eBook make it come to life.
In the interview, he explained: “It means a book read on a tablet is like reading a blog post with links to valuable content from other places. This new book experience means watching the video the author mentioned with one click. It means you can check out the Twitter feed of the expert cited in the text. You can see the cool picture that was once worth 1,000 words.”
Links aren’t without their downside. After all, nothing makes a reader more annoyed than a broken link. To address this issue, Scott says that he has his intern review links on a regular basis. But this isn’t that new, points out Scott, since he updates web links used in the footnotes of his print books when new editions come out.